root@krueger:~/products/kineo$ cat README

A premium health system built to feel guided, credible, and sticky from the first tap.

Kineo now spans a live browser release at mykineo.com, installable PWA behavior, calmer daily-use flows, and a fuller beta-ops layer covering system status, release readiness, changelog, support, and submission tooling. The product works best when the member loop and the release layer feel like one system.

Role Product architecture + frontend + release systems
Product type Guided wellness OS
Live release mykineo.com + installable PWA
Core lanes Today, Coach, Fuel, Places, Scan, support
Kineo live workout route

cat overview.txt

Kineo gets stronger when the member loop and the release layer both feel deliberately authored.

Problem

Daily wellness apps fragment the loop

Most products split workouts, meal planning, discovery, account state, and release support into disconnected surfaces that never feel like one membership.

Solution

One guided browser-first member system

Kineo ties onboarding, daily home, coach, fuel, places, scan, account sync, and launch-support tooling into a product that can actually operate live.

Outcome

Calmer usage and more credible beta operations

The product feels closer to a premium wellness operating surface instead of a tracker plus a pile of internal tools bolted on afterward.

My role

I owned the product architecture, frontend execution, and browser-release posture of the system.

  • Defined route architecture across onboarding, daily use, nearby discovery, support, and premium conversion
  • Shaped the hierarchy, tone, and interaction system across the live browser release
  • Built and refined the production-facing frontend surfaces and installable PWA posture
  • Added launch readiness, status, changelog, support, and submission tooling inside the same product shell

Snapshots

Newer browser-release shots alongside the core member loop.

Kineo live home route Kineo live workout route
Live browser release shown through the calmer home route and the deeper workout lane instead of an older static capture.
Kineo live home route
Hosted browser home route with account-sync prompts and a calmer first-run state.
Kineo nearby discovery route
Nearby places route that turns recovery, classes, and local search into a usable daily lane.
Kineo live workout route
Workout route with weekly schedule, featured coaching, and stronger workout-story framing.
Kineo grocery route
Meal OS and household shopping lane with pantry and sync logic.
Kineo scanner route
Scanner flow focused on capture, correction, and reusable templates.
Kineo account settings
Account center tying billing, devices, accessibility, and product state together.
Kineo customization studio
Customization studio for saved looks, motion, contrast, and density tuning.
Kineo premium paywall
Premium route with trial framing, plan comparison, and social proof tied to the core product promise.

Project stack

The stack now supports a live browser app, a mobile shell, and a beta-ops layer behind both.

Browser release

React 19, TypeScript, Vite, React Router, installable PWA shell, Cloudflare Pages release path

Mobile build

Expo, React Native, React Navigation, Expo Camera, Notifications, Secure Store, deep-link routing

Member + release services

Supabase, RevenueCat, Sentry, Async Storage, analytics/crash scaffolding, feedback and support tooling

Notable features

These are real routes and systems pulled directly from the current codebase.

Route map

Onboard, App, Store, Settings, Studio, Workout, Grocery, Camera, Profile, Paywall

The web build already maps route-specific product roles instead of collapsing everything into one screen.

Member loop

Today, Coach, Fuel, Places, Scan, Me

The live browser app keeps daily behavior in a clearer six-lane system, with sync prompts and account state staying visible instead of hidden.

Release surfaces

Launch readiness, system status, changelog, support, feedback, screenshots

The product now includes its own beta-ops layer, which makes shipping, testing, and explaining the live app more credible.

Directional KPIs

If I were shipping this into broader beta, these are the numbers I would watch hardest.

Activation 65%+

Target onboarding-to-dashboard completion within the first session.

Account sync 35%+

Target share of browser users who move from local browsing into a persistent synced account.

Install rate 15%+

Target home-screen installs once the browser release becomes part of regular member behavior.

Weekly retention 40%+

Target retained weekly users by linking home, workouts, places, fuel, scan, and account progress loops.

Timeline

The product expands in a sensible order: credibility first, daily loop second, premium systems third.

01

Position the product

Onboarding, store, and premium framing establish what Kineo is before a user learns the full route map.

02

Build the daily loop

Dashboard, workout, grocery, and scan routes create the behavior engine that makes the app useful every day.

03

Deepen personalization

Settings, customization, profile state, and saved templates make the product feel increasingly tailored and premium.

04

Ship the live browser release

mykineo.com, installability, support tooling, screenshot studio, and submission notes help the app mature beyond prototype quality.

Architecture

The architecture mirrors the product: one shared system, multiple specialized surfaces.

Acquisition Onboarding + Store + Paywall
->
Daily loop Dashboard + Workout + Fuel + Scan
->
Personal layer Profile + Settings + Saved looks

Web shell

React + Vite routes power the live browser app and keep the release-ready product feeling close to the concept vision.

Mobile app

Expo + React Navigation turns the same product language into a dedicated daily-use mobile experience.

Service layer

Supabase, RevenueCat, Sentry, notifications, camera, secure storage, and release-support tooling support auth, billing, logging, and QA loops.

Hardest tradeoff

Kineo has to feel premium without burying the user in too many health, food, and settings controls at once.

The main tradeoff was deciding what deserved its own route versus what should stay embedded in the dashboard. I leaned toward more route clarity because it makes the system feel more believable, more premium, and easier to scale.

  • Separate screens reduce overload at the cost of a broader navigation map
  • Premium framing raises expectations, so every route has to feel deliberately authored
  • Scanner and grocery lanes only work if they feel native to the same promise as workouts and coaching

What I would build next

If I kept pushing Kineo, the next step would be making the intelligence layer even more legible.

Next build

Wearable and recovery sync

Make readiness and training adjustments feel more obviously powered by real data inputs rather than static logic.

Next system

Native release hardening

Carry the browser release gains into store-ready billing, crash visibility, and cleaner release confidence for mobile packaging.

Next conversion loop

Richer premium reporting

Use reports, progress narratives, and tailored recaps to make the subscription feel more obviously compounding.

Next case study

Jump from guided health into the darker, faster SimDex interface world.

Kineo is about support and structure. SimDex shows the other side of the range: live signal density, operator surfaces, and noir market flow.